SFG derives its values from the king of the African wild - The Lion
Even though the LION knows its power, it will not abuse it. Unlike other cats, it will only hunt when there is a true need. Likewise,
The SFG Advisor will never abuse or take advantage of the client who places his confidence and trust in him. No product or service will be proposed unless there is a true need for that product or service and it helps the client in achieving his overall objective.
LIONs are unique in that they are the only cats to live in groups referred to as pride. Likewise,
SFG advisors perform their work with pride. Making a difference in people’s lives is their passion. Focusing on how to be effective problem finders rather than only problem solvers is what differentiates them.
Of all the big cats, the LION is the only one which relies extensively on group co-operation. Likewise,
SFG Advisors understand the value of group co-operation and capitalize on each other’s knowledge to deliver proven solutions for their clients' financial challenges.
Even though proud and powerful, the LION knows that it has to get up every day and run faster than the fastest hyena in order to protect the members of his kingdom from the scavenging prey. Likewise,
The SFG Advisor knows that he has to get up every day and take care of business… because he knows… if he does not take care of his clients', someone else will!
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